THE OWNER HAD MANY VERSIONS OF the BRANDING CREATED BUT none WERE WORKING FOR COMMERCIAL PACKAGING.
THE OBJECTIVES WE IDENTIFIED IN THE CONSULTATION WERE:
1- ENSURE THE BRAND IS EASILY RECOGNIZABLE AND WILL STAND OUT ON SHELVES
2- CREATE BRANDING THAT MATCHES THE PRODUCT WHICH IS TARGETED AT YOUNGER HEALTH CONCIOUS PEOPLE WHO NEED A QUICK AND EASY ON-THE-GO MEAL
3- MAKE THE existing hummingBIRD and patty WORK SEAMLESSLY ON PACKAGING AND ACROSS OTHER APPLICATIONS
4- CREATE A SYSTEM TO DEFINE DIFFERENT FLAVOURS
