The Department at Hudson’s bridges the Hudson’s of old and new. Its name is directly inspired by the J.L Hudson’s Department Store, and calls to the purpose of the iconic landmark’s existence. Its brand, seen through the visual elements of logos, room names, colors and more, was created with a timeless, retro feel reminiscent of the details and history of Hudson’s.
Though a change in architecture, technology and design has occurred, the new Hudson’s development was created with a similar intention as the old: a place where Detroiters and visitors around the world gathered.
Out of the entirety of the Hudson’s development, The Department is the pinnacle of retaining this sense of sophisticated place and special gather.
