SITU'S KITCHEN

SITU’S KITCHEN IS A VEGAN FROZEN FOOD COMPANY founded BY MY FAMILY IN 2019 AND SOLD ACROSS ONTARIO.

the branding needed to evoke a sense of wellness and simplicity while standing out from other vegan products in the freezer aisle. the flower motif is based on a traditional lebanese bread board used to make kaak.

the illustrations representing our products are used minimally while adding a fun element to merch such as tote bags, aprons, and magnets.

The company started with a family favourite great grandma used to make. It’s called a Faytre (meat pie in arabic). When we moved to a plant based lifestyle we worked hard at making our favourite foods vegan, and the Fatyre turned out so well we thought that we have to sell these, and the company began.

GRAPHIC DESIGNER & ART DIRECTOR BASED IN NYC